Here's another awesome video!

[jhameia]

This is, according to Liss from Shakesville, a PSA from the White House's Fatherhood initiative.

I like it because the dad is so totally into what he's doing with his daughter and it doesn't mock him for it.

Lots of people in the Shakesville post are talking about stuff they did with their dads which was stereotypically "girly".

My dad taught my brother how to cook, who in turn taught me. Cooking was never women's work in my household (although my mom can rise to the occasion, she knows my dad has more energy for that, but she was the first one who taught me how to mix eggs into my instant noogles). My dad was also the kind to be more visibly enthusiastic, going "YEEEAAAAAAAA!" unabashedly when I accomplished something.

Comments

[nolan-ash.livejournal.com]

My dad was also the kind to be more visibly enthusiastic, going "YEEEAAAAAAAA!" unabashedly when I accomplished something.

Awesome. That's the element that struck me the most about this commercial. It isn't about shaming! So often in this Men from Mars, Women from Venus HOLY CROW! THE GENDERS ARE NOTHING ALIKE AND MUST NEVER CROSS! culture of ours, this commercial simply MUST include some shaming from the father to the daughter or from someone else to the father to make sure those all-important gender roles are reinforced.

I love this ad. It's got the subtle tagline of: "Get the f--- over yourself. Be a father."

It bothers me when I see young fathers looking embarrassed to be seen with their girly-dressed daughters or carrying a diaper bag. I'm just thinking, "Holy crap, man. If you're feeling ashamed and high-anxiety to do any activity that doesn't reinforce machismo stereotypes, you're going to be one high-strung and unhappy dude by the time this kid is old enough to be good conversation."